Experian automotive says the average price difference is about $2,400 for a new car, or about 5% off the msrp. they determined this by analyzing edmunds.com data of 30-64 cars on sale in march 2016. however many people will find they can negotiate to get even more savings than that!
how much can you get off a new car msrp?
new cars can usually be negotiated down to 50% of the new car msrp.
as a general rule, there's no such thing as “getting off” a new car. people who actually want to buy a car may find they can “get off” most of what they're asking for, but that will only apply to people looking for really crappy cars. a new car is never discounted or reduced; it is paid at its original cost and no negotiation applies (unless one buys used and not outright).
the best way to deal with buying a vehicle would be:
1) know what you want and shop around
2) test drive the cars
3) negotiate price
how much lower than msrp can dealers go?
it's a more complicated question than it may seem.